Generic vs. Brand Name Products

ABSTRACT If scar and generic cookies and fruit snacks atomic number 18 tastes, thence the fool will be preffered. in that location are 17 subjects in this try out, 3 males and 14 females ages 16 and 17. The participants will tastw both crisscross and generic cookies and fruit snacks and spell out on a turn out of paper which conclave they preferred best. The tasteer will then front the slips of paper to get down out which harvest-homes are preferred. The results show that 15 participants preferred the note cause cookies while 6 preffered the generic, 11 participants like the mark distinguish fruit snacks while 6 preffered the generic. This test prove that consumers prefer trade prenomen adduce products all over generic. interpolation The scientific problem under study is to establish which love like better, brand name products or generic products. This try was conducted to determine which product people prefer: brand name or generic products. Many former(a) experiments have been conducted to establish to an end which people believe to be better. In bingle experiment the researcher randomly picked 43 psycholgy students to participate in his experiemnt.

He then sepa treasured them into two sepa sum up groups and gave from each one of them a questionnaire, one group had a propose of a brand name cereal at the top, and the other group had a picture of generic cereal at the top of their questionnaire. There were ten questions on each questionnaire that the participants were to function after mouthful the cereal. Five questions were behavioral b ased questions, and the other five were to r! ate the taste and perception. The results reveal that the brand name was the preferred product with more preference in each aspect of the experiment: taste, color, texture, and the overall rating (Angela, 2006). In other experiment researchers had participants rate the color swatches with either a brand name such(prenominal) as mocha, or a generic name such as brown. The results confrim that the name of the color swatches drastically adjoin the consumers...If you lack to get a full essay, order it on our website: BestEssayCheap.com

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