Problem Solution: foil investings span Investments has enjoyed success in the financial services industry for many years; until now so since September 11, 2001 the entire industry is experiencing turbulence and uncertainty. Intersect Investment is on a downward slide, barely fitted to wager its goals. A state of confusion exists at Intersect for quite some time now as the employees take away been get mixed messages from the management. In order to survive, CEO frump Jeffers has proposed a overbold vision based on a representative of customer intimacy. The young strategy is expected to demonstrate semipermanent customer relationships based on trust and entertain to the customer. merely the implementation of this plan entrust require forceful organisational forms particularly in the sales department. Frank has met with resistance to replace from some of the key members of his senior staff and he has already replaced the Executive Vice President of Mark eting and Sales, who did not drive home this initiative. The goal of this play along is to return to the path of success by adopting the customer intimacy lesson that will improve relationships with customers, countenance sales, and descend employee disturbance. Intersect has done their homework, and know that this is the direction they will read to take.
The purpose of this paper is to identify issues and find solutions that will modify Intersect Investments to achieve these goals. Situation Analysis Issue and hazard Identification During the past year Intersect sales employee turnover has bee n up 25% and customer satisfaction has decli! ned by to a greater extent than 10%. The customer base has also been shrinking, as the company has experient a customer churn rate of almost 25%. The company CEO, Frank Jeffers, has been reluctant to bring about change. Nevertheless, subsequently serious contemplation he has identified a new vision for the company: Provide a broad dress of products and services to consumers and small business customers using a bewilder of...If you want to get a full essay, order it on our website: BestEssayCheap.com
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