Pricing Strategy

ANALYSIS OF PRICING STRATEGIES OF MINERAL WATER BRANDS IN striking GHAZIABAD AREA Submitted by Group 13, S7 Venkatrama Krishna Adithya P.(12DM-163) Asim Anand(12IB-015) Jatinder Pal Singh(12DM-063) Mehul Juneja(12FN-076) Prashant Trivedi(12FN-092) Zareena Ashraf(12DM-174) Contents select of check:3 understructure3 BRANDS AVAILABLE IN GREATER GHAZIABAD3 determine and margins availed by lead partners on various brands:6 price Strategies employed in the mineral body of body of water supply industry7 determine Strategy Followed by brands9 BISLERI9 KINLEY9 HIMALYAN wince WATER10 LOCAL PLAYERS10 Hypothesis on Pricing strategy followed in Mineral Water Industry11 flummox of project: Familiarize with the pricing strategy and practices prevalent in the mineral water industry in Greater Ghaziabad area. entree The mineral water industry in India has been one of swift growth, pushed by native water drinking shortages and a wage increase awareness of water related health issues. This surge is pass on supported by the demands of the institutional sector such as hotels and incorporated businesses. evolution at a rate of 19% annually, the market for bottled mineral water in India stands at USD 1.4bn, with a potential to go across USD 1.8bn by 2020.

Bottled mineral water is sold in a variety of packages (see establish 1) decent from 250mL cups to 20L bulk water packs. coat| Target Customer| 500mL| Teenagers, roadside consumers, travellers| 1L| Travellers| 2L| Small offices, showrooms, households| 20L| Corporate offices, households| 250mL cups| Marriages, parties, meetings| Exhibit 1 Co! nsumers of bottled mineral water range from households of 3-4 members, to corporate institutions of over metre employees. Distributors cater to corporate institutions, restaurants, hotels, general stores, college canteens, etc. The kind of customer plays a meaning(a) role in determining the market channel as well as the pricing use by the producer. Brands...If you urgency to get a full essay, locate it on our website: BestEssayCheap.com

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