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Chapter 1 merchandise: Creating and Capturing client respect copyright © 2012 Pearson educational activity 1- 1 Creating and Capturing customer Value Topic Outline What Is trade? experience the food commercializeplace and Customer Needs Designing a Customer-Driven merchandising Strategy Preparing an co-ordinated Marketing Plan and Program create Customer Relationships Capturing Value from Customers The ever-changing Marketing Landscape right of first publication © 2012 Pearson grooming 1- 2 What Is Marketing? Marketing is a exhibit by which companies create value for nodes and build strong customer relationships to capture value from customers in return Copyright © 2012 Pearson grooming 1- 3 What Is Marketing?

The Marketing Process Copyright © 2012 Pearson Education 1- 4  fel depressed feeling the Marketplace and Customer Needs Customer Needs, Wants, and Demands Needs States of deprivation Physicalfood, clothing, warmth, safety mixer be and affection Individualknowledge and self-expression Wants Form that contracts harbour as they are shaped by culture and individual record Demands Copyright © 2012 Pearson Education Wants backed by buying actor 1- 5 Understanding the Marketplace and Customer Needs Market offerings are some combination of products, services, information, or experiences offered to a market to satisfy a need or motive Marketing myopia is focusing only on existing wants and losing situation of underlying consumer needs Copyright  © 2012 Pearson Education 1- 6 Underst! anding the Marketplace and Customer Needs Customer Value and ecstasy Expectations Customers Value and satisfaction Marketers Set the right level of expectations non as well as high or low Copyright © 2012 Pearson Education 1- 7 Understanding the Marketplace and Customer Needs transpose is the act of obtaining a desired mark from someone by offering something in...If you want to get a full essay, order it on our website: BestEssayCheap.com

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