UNDERSTANDING THE FEMALE ECONOMy .. ... page46 Harvard business Review hbr.org ~ phratry 2009 winning Control of Your Market Space W. Chan Kim and Renee Ma ubo rgne SUSTAiNABILm foundation garment HOW GREEN WILL SAVE why Your Next Business Model Must Be Green draw Nidumolu, C.K. Prahalad, and M .R. Rangaswami BILL CLINTON on Creating Value in 6 vigor Innovations to Watch an economical Crisis US H B Features 46 56 R SEPTEMBER 2009 The Female Economy Michael J. Silverstein and Kate Sayre Women rep--esent the worlds largest market opportunity. Surprisingly, theyre also its near ignored consumer group. - Why Sustainability Is Now the headstone Driver of Innovation 68 using Gifts and Trees to Make Recyclers of Indian Consumers An Interviewwith Ambrish 8akaya As cell phone social function surges in emerging mar~ets. Nokia India expands its phone-recycling initiatives. The move is part of the companys e nvironmental sustainability strategy. Ram Nidumolu. C.K. Prahalad. and M.R. Rangaswami Sustainability is far more than corporate social responsibility. Its a itinerary to innovation. 66 On the Horizon: Six Sources of Limitless solelyton?

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